11 February 2016
Ralph Lauren POLO SPORT The Next Evolution of Wearable Technology
Polo Sport Ralph Lauren is the next evolution of authentic, modern activewear. uniting the highest standards of quality and construction with innovative fabrications and an iconic approach to design. Polo Sport Ralph Lauren takes you from the gym to the city streets with high performance workout essentials, technical base layers, and sports apparel with cutting edge style.
Taking you from the field to the street with workout essentials and sports apparel for the active man, Polo Sport merges Ralph Lauren’s iconic approach to design with the highest standards of quality and construction. Ralph Lauren has a long legacy of sport–‐inspired clothing, which comes from his own personal passion and love of “the game.”
THE POLOTECH™ SHIRT
The Ralph Lauren Polo Tech shirt was developed with proprietary technology from Canadian-based OMsignal, whose team includes experts in neuroscience, sports medicine and engineering. With OMsignal, the shirt itself is the sensor. The OM platform delivers a wide variety of physiological data through seamless apparel directly to the users via an app on their smartphone. The next evolution of wearable technology from Ralph Lauren, the PoloTech Shirt works with an iPhone® or Apple Watch® to put real-time workout data in the palm of your hand. Silver fibers woven directly into the fabric read heart rate and breathing depth and balance, as well as other key metrics, which are streamed to your device via a detachable, Bluetooth-enabled black box. Created exclusively for use with the shirt, the PoloTech App (available from the US App Store only) offers live biometrics, adaptive workouts and more. The shirt seamlessly melds modern innovation with an iconic look that is unmistakably Polo.
Polo Sport focuses on technical details for dynamic movement with the fundamentals of casual sportswear. For the launch of Polo Sport, Ralph Lauren drew from the worlds of soccer, football, cycling, rugby and boxing. Field sport uniforms lead the design concept, resulting in a bold, colorful and exciting collection.