Fluttering like butterfly. Jenny Packham bridal collection
Jenny Packham is a bridal fashion veteran. One of the UK’s most successful and independent fashion brands with global recognition, Jenny Packham has become the design house of choice when it comes to social dressing. Launched in 1988, Packham’s distinctive signature style has contributed to revolutionise the bridal industry, introducing a contemporary approach to design and styling. Red carpets the world over are graced with Packham’s designs worn by the most iconic, talented and influential women of our generation including: Taylor Swift, Uma Thurman, Angelina Jolie, Emily Blunt, Kate Winslet, Dita Von Teese, Kate Hudson, Oscar winner Adele Adkins and The Duchess of Cambridge.
For her latest collection, Jenny turned to one of the most famous poets and playwrites ever known. In Shakespeare’s fairy realm, the natural world in all its beauty and abundance is enhanced and glorified, under the rule of their ethereal and willful queen, Titania.
Inspired by this enchanted kingdom and the characters of A Midsummer Night’s Dream, the 2016 Collection features celestial silk tulles, romantically sculptured corsetry and cascading silk chiffon.
Appliqué organza blooms, majestic ostrich feathers, crystal foliage motifs and delicate floral lace celebrate the lavish artistry of nature: opulent velvet bows add texture and hues of soft meadow green evoke the shades of summer. Swarovski crystals dance in the light adding an otherworldly, whimsical grace to a collection inspired by a midsummer dream and a fairy queen.
Jenny has focussed on blending red carpet worthy elegance with fierce, fashion forward designs for this collection – take a look at those statement shoulders. I love that she has also remained true to her signature aesthetic for embellishment and sparkle.
Jenny Packham has flagship stores and showrooms in London, Paris, New York and Hong Kong. The collections are available at the world’s most discerning stores: Harrods, Harvey Nichols, Neiman Marcus, Selfridges and Bergdorf Goodman.
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