These pics are so hot! The latest campaign features a shirtless Justin. It’s down to basics for Bieber in a new campaign for the underwear company: showing off his tats in some briefs. Calvin Klein has tapped Bieber and more big-name stars for its spring 2016 underwear ads, detailing what they like to do in their Calvins. Bieber, for one, “flaunts” his stuff in an ad he posted to Twitter this afternoon. The pic shows the shirtless, platinum-haired singer modeling black Calvins while mimicking a statue of a naked woman, pulling off his best Blue Steel. In answer to Calvin Klein’s new fill in-the-blanks social media campaign (“I _________ in #mycalvins”), Bieber has replied “flaunt”.

The brand shared a second photo from Bieber’s campaign on its own Twitter account, which shows JB “dreaming” in bed, eyes shut with hand hovering above his crisp white CKs.